Overview

Idea/ Concept: Nike is known for using their voice for change. Being in college and having friends that were D1 athletes, I got to take an inside look at their sport/school/life balance. One thing I saw is that being a college athlete can be lonely and hard and thats where your teammates come into play. The camaraderie not only runs thru athletes of the same sport but all D1 athletes. The mentioning that you are an athlete creates an empathy for each other that they know and understand the stress and lifestyle that comes with being a college athlete.