Overview

National Parks are beautiful and marketing for them can seem like an easy task, until you try to find the balance between letting the photo speak for itself and adding just enough copy to not make an ad look lazy. My target audience is the busy working-class who are focused on their careers. When waiting for their train to arrive they look at the ad and admire the beauty of the photos and then read a compelling Call to Action to let the reader picture themselves in the National Park.