07Self-initiated
Heat, desire, and the pull of the sun.
A self-initiated fragrance film. Spec work, not commissioned by the brand.
- Client
- TOM FORD (spec)
- Role
- Concept + creative direction
- Year
- 2023
- Scope
- Concept, Visual world, Art direction, Film
The situation
Not a commission. I made this film to test how far a single visual idea can travel.
The idea
Treat the fragrance as a story, not a product shot.
My role
Who made what.
Made by me
- Concept and creative direction of the Soleil de Feu film
- An earlier Noir Extreme print concept, using my own photography
Earlier
Noir Extreme, after dark.
A separate print concept, shot with my own photography.
Credits
- Concept + creative direction
- Theodora Trandafir
Self-initiated work. Not commissioned by or affiliated with TOM FORD.
Next project
U.S. Navy × VML
