Creative Director + Brand Builder

• –Lead brand and creative direction for Passages, the next-generation ministry of Dr. David Jeremiah’s Turning Point Ministries.
• –Set the creative roadmap ahead of launch across shows, guests, editorial themes, travel-led stories, campaigns, and journals.
• –Choose and invite guests, write scripts, and edit video, selecting the footage and cuts for each piece.
• –Plan how social media will be managed and posted.

Brand management · Creative roadmap · Talent relations · Scriptwriting · Video editing · Social media strategy

• –Promoted from regional creative leadership to Creative Director of the national organization.
• –Lead national brand direction across identity, competition creative, event communications, and content.
• –Hire and manage photographers and designers; work with the president and handle all design.
• –Managing the national rebrand with a contract designer.

Brand direction · Rebrand · Design systems · Hiring + team management · Executive partnership · Event campaigns

• –Lead creative direction for a calisthenics brand across identity, content systems, campaigns, and brand expression.

Brand identity · Content systems · Campaigns

• –Built a private-event coffee experience from the ground up: brand, service design, content, and client experience.
• –Shape each service around the gathering, from C-suite meetings to estate dinners.
• –Find, pitch, and sell to prospective clients, building outreach in Apollo.io.
• –Hired a designer to bring my logo concept to life.

Founder · Brand building · Sales + business development · Client pitching · Service design · Client experience

• –Brand strategy, creative direction, and production across lifestyle, consumer, fitness, technology, and retail.
• –Clients include Off Road Gear Guys, Leeway HQ, Gather25, Hold the Rope, Logos Lab, Johnny’s Kicks, and Blueprint Creative, including work for Bose.

Brand strategy · Creative direction · Production · Client management