05Creative direction
The episode is the beginning.
Brand and creative lead for Turning Point Ministries’ next-generation media ministry, ahead of launch.
- Client
- Turning Point Ministries
- Role
- Brand Manager, leading brand + creative direction
- Year
- 2026–
- Scope
- Brand framework, Visual identity, Shows + guests, Scripts + video edits, Social plan
The situation
Passages is the next-generation ministry of Dr. David Jeremiah’s Turning Point Ministries: honest conversations, Scripture, and a new audience.
The brand had to carry each conversation into the rest of the week, and give the team one shared system.
The idea
Hear. Wrestle. Practice. Return.
Every piece of content has a job in one of four phases. Color marks the phase.
My role
Who made what.
Made by me
- Featured brand artwork, including Crown, Mirror, and Cultivate
- How the brand carries across formats
- Scripts
- Video edits: choosing the footage and the cuts
Directed by me
- Brand and creative direction for Passages
- The creative roadmap: shows, guests, editorial themes, travel-led stories, campaigns
- Choosing and inviting guests, and building those relationships
- The plan for how social media is managed and posted
- Upcoming journals and publishing
Made by collaborators
- Production and social teams at Turning Point Ministries
- Historical artwork, credited within each design
The framework
- 01HearEncounter what Scripture says.
- 02WrestleBring it into contact with real questions, resistance, and everyday life.
- 03PracticeTake a specific, faithful step.
- 04ReturnReflect on what happened, what changed, and what remains unresolved.
The identity
Built to hold both conviction and curiosity.
A bold wordmark, serif typography, and historical artwork that rewards a closer look, paired with direct, practical prompts.
Credits
- Brand direction + featured artwork
- Theodora Trandafir
- Ministry
- Turning Point Ministries · Dr. David Jeremiah
- Historical artwork
- Credited within the original designs
Next project
Verus Coffee
