06Founder
Verus means truth.
My mobile specialty-coffee company for weddings, private events, and brand activations.
- Client
- Verus Coffee
- Role
- Founder + owner
- Year
- 2025–
- Scope
- Brand, Service design, Content, Client experience, Merchandise
The situation
Verus is my company: a premium mobile coffee experience across San Diego.
I run all of it: brand, service design, sales, content, and client experience.
The idea
An honest standard, from the ingredients to the welcome.
Verus means truth: specialty espresso, house-made syrups, and a cart designed for the room.
My role
Who made what.
Made by me
- The logo concept, brand, service design, and client experience
- Sales: finding and pitching clients myself
- Hats, tumblers, and stickers that carry the identity beyond the event
Made by collaborators
- Logo drawn by a designer I hired, from my concept
- Event photography courtesy of Verus Coffee
Credits
- Founder, brand + experience
- Theodora Trandafir
- Photography
- Courtesy of Verus Coffee
Next project
TOM FORD — Soleil de Feu
